How many times have you actually paid attention to the model in stock photos? Yes, you know they’re good looking, but could you pick them out of a crowd of models a day later? Probably not; several studies have shown we don’t actually record the characteristics of people on ads.
And that’s why, if you looked further, you might be surprised to find some of the same anonymous model faces gracing thousands of magazines and websites. And you’d notice some faces appear more than others.
Danish Jesper Bruun is the world’s most downloaded model in stock photography — at least, according to Brazilian photographer Fernando Martins. (We couldn’t find any independent confirmation of that, so make of it what you will.)
In this video produced for his photography company, Martins is not happy about the amount of work he’s lost to Bruun and other stock models. So he went all the way to Denmark to meet Bruun and find out more about him. Watch what Martins finds out about the “king of stock images” in what may be the most awkward encounter ever. And let us know in the comments: are you buying his claim?