All these incredibly popular phone games such as Angry Birds, Draw Something, and Temple Run (not sure about this one) recently got turned into a key driver for mobile advertising.
These apps becoming a main distribution method for media on mobile phones.
Advertisers are now increasingly using them to reach the consumers of those apps. Strategy Analytics estimates that advertisers will spend $2.9 billion on in-app advertising this year, while consumers will spend $26.1 billion buying them.
“Advertisers chase eyeballs, so the fact that brands spend more on in-app advertising than the mobile Web is a clear sign that apps are what consumers are glued to for an increasing range of activities,” said David MacQueen, the firm’s director of wireless media strategies.