The First Shoppable Music Video

There is a trend to place certain products in music videos to promote them. Since it has been established that celebrities sell products.

But this is a completely new revolutionary way not just to promote products but also to shop. Looks pretty amazing and the design makes it very simple to use.

The Buggles and their new wave aesthetic killed the radio star. Ssense, a luxury retail company based out of Montreal, has recently introduced what they’re billing as the “world’s first interactive shoppable music video.”
I Think She Ready features Diplo, FKi, and Iggy Azalea all decked out and styled in brands and items carried by the site, while WireWax technology, which enables users to tag videos in essentially the same way they would a Facebook post, makes the “interactive shoppable” part possible.


The stop-and-start nature of the experience make it a bit off-putting in terms of listening to a track while browsing for buys. But showing cool, attractive folks making clothes look cool and attractive is a tried-and-true approach to selling, and WireWax definitely offers a dynamic way to further blur the lines between art and ad. So have a look and see if you find yourself reaching for your wallet, the mute button, or the little X at the top of the browser tab.

READ MORE FastCoCreate

Actually not the first shoppable video, here is something that came before
Pokeware came out with this technology in 1997 and released the first interactive & shoppable videos (http://www.mtv.com/news/articles/1506897/pras-havent-found-gets-bonos-blessing.jhtml) with artists including, but not limited to, The Black Eyed Peas, Mary J. Blige and The Fugees.

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3 comments

  1. Natasha Anand

    Hi Kate,
    Ssense and WireWAX are not the first to offer this type of technology. Pokeware came out with this technology in 1997 and released the first interactive & shoppable videos (http://www.mtv.com/news/articles/1506897/pras-havent-found-gets-bonos-blessing.jhtml) with artists including, but not limited to, The Black Eyed Peas, Mary J. Blige and The Fugees. It seems that there is a lot of confusion in this space…and this article is certainly misleading.

    • katebes

      I’ve made all necessary changes, so there is no confusion now. I understand that the technology is relatively new, not in a sense of innovation, but that not many people are aware of it. I would love to find out more about this niche marketing technique. What are you working on at the moment?

  2. Natasha Anand

    That being said, we are very excited to see a growing appreciation for this offering, and would love to talk to you about the real technology and tell you more about our rapidly expanding sphere of growth!

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