It is difficult to know for sure how much is too much of posting personal content online. We want to promote ourselves and don’t want to seem like we are bragging or worse crying for attention.

Bloggers, no matter fashion, tech or food, should find this balance somehow. Success of their blogs depends on this balance. Too much bragging would draw potential visitors away, no promotion at all definitely would not bring any new people to the website.

BUT there is hope for everyone.


Most of these strategies look at the mix of sharing your content, others, and some personal updates.

Introduced by TA McCann from, the 5-3-2 rule of social media states that
5 posts should be content from others
3 posts should be content from you
2 posts should be personal status updates

Note that the 5-3-2 is not a daily quota but rather a ratio for any group of 10 updates you post over any timeframe (same goes for the rest of these ratios, too).



Similar to 5-3-2 is 4-1-1
Much like the 5-3-2 rule, the 4-1-1 Rule seeks a good ratio of content from others, content from you, and reshares. Popularized by Andrew Davis of Tippingpoint Labs and Joe Pulizzi of Content Marketing Institute, the 4-1-1 looks like this in practice:

Four pieces of relevant, original content from others
One retweet for every One self-serving update

Shai Coggins of Vervely has a somewhat unique approach to a balanced sharing schedule. The 555+ Guideline seeks to add some variety to a timeline and to keep your social media profile from “looking like a pulpit.”

Five updates about you and your content
Five updates about others
Five responses/replies
+ miscellaneous posts that add value like #FollowFriday or user-generated content


Rule of Thirds
Mentioned on the Hootsuite blog by Sam Milbrath, the Rule of Thirds is a perfectly balanced way to split up your social media posts. It works like this:

1/3 of your updates are about you and your content
1/3 of your updates are for sharing content from others and surfacing ideas
1/3 of your updates are based on personal interactions that build your brand

Golden Ratio – 30/60/10
The Golden Ratio from Rallyverse covers similar ground as the 5-3-2 rule, albeit with a couple small tweaks:

30% owned
60% curated
10% promotional

The 20-to-1 rule

This ratio by Michael Hyatt states that you have to make 20 relational deposits for every marketing withdrawal.


Strategies do not necessarily  guarantee success in social media promotion, but all these rules have 1 point in common is that for every promotion you post online you have to post at least a double of non-promoted posts.

FastCompany has a great case of how Buffer does SM promotion, and Buffer’s main strategy is 90%  own content and 10% from others.

More here 




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