It looks like Facebook Videos are bringing benefits they deserved. Videos are getting 4 billion daily views, which is up from 3 billion daily views announced in January 2015.
The Next Web suggests that YouTube should be scared of Facebook. It’s building a video powerhouse that Google may struggle to match, because it hasn’t managed to successfully build out a social graph like that of Facebook.
As an example, Vox shared a video on Facebook, which received over 1.1 million views since when it was shared on April 10. By contrast, the same video shared on YouTube has only received 85,000 views. That’s a serious amount of reach.
Facebook’s social graph is a potent advantage over YouTube. Videos go directly to newsfeed and load automatically, so users do not even need to leave Facebook and search for more content. As with Youtube, Google Plus does not provide that kind of social reach.
Facebook continues getting more and more video views, possibly taking them away from Youtube. Google is probably planting some strategy to overthrow Facebook, but if they not, then they are in real trouble.