Here is an interesting study, Stanford University found out that most students in junior high through college can’t tell the difference between real news articles and fake news, according to Fortune.
Stanford’s History Education Group tested for “civic online reasoning” — the ability to assess the credibility of information served up by smartphones, tablets, and computers. From January 2015 through June 2016 the group collected and studied responses from 7,804 students from 12 states. The schools ranged from “under-resourced” inner-city schools in Los Angeles to “well-resourced” suburban schools in Minneapolis. Testing in colleges ranged from large state universities with near-open enrollment, to Stanford University.
Middle school students didn’t get that articles written by company employees about their own industries might be biased. High school and college students alike were often swayed by high-quality design and graphics, and good writing, judging them credible regardless of the actual site content.
“Many people assume that because young people are fluent in social media they are equally perceptive about what they find there,” said Stanford’s professor Sam Wineburg, lead author of the study and the report. “Our work shows the opposite to be true.”
It’s not the case that everyone needs to study journalism or law, but the Stanford study shows clearly that while students may be facile with electronics, they need help learning how to evaluate the credibility of information.
Major publications are bringing their articles to Facebook Newsfeed. This new feature is called Instant Articles. Following the last article about news consumption rising from social media instead of TV and Newspapers, Facebook is on the right path to make its users to be able read news articles without leaving the platform ever.
Instant Articles scheme would work under condition that publications will keep all ad revenue from articles posted on Facebook if the sites themselves sell the ads. If Facebook does the legwork of selling the ads, it will keep 30 percent of the revenue for itself. Those numbers suggest that Facebook doesn’t see Instant Articles as a direct revenue stream, but rather as a way to keep its users on its site — a benefit that can indirectly increase Facebook’s earnings.
Facebook is reportedly arguing in its pitches that Instant Articles will lead to increased readership, since the articles will pop up quickly straight in the app instead of taking upwards of eight seconds to load in a web browser. The largest publications see a massive percentage of their traffic already (and, therefore, ad revenue) come from Facebook referrals. Many sites are wary of giving more control to Facebook, but some see it as a necessary means of survival.
Social Media is rising among traditional media as a main source for news. Social media, and especially Facebook, are now hugely important sources of traffic for news outlets. Results from a survey of more than 2,000 Americans by Deloitte released recently states that the main reason here is simple: that’s where people, particularly young people, get most of their news. These are some stats from the study: TV is still the most popular news platform across all age brackets. But in the younger age groups, not by much. For millennials aged 14 to 25, TV and social media are going very close together (28% and 26%, respectively), the survey found. If these trends hold up, TV may soon surrender its historic position as the dominant cultural medium in the United States. QUARTZ
It looks like Facebook Videos are bringing benefits they deserved. Videos are getting 4 billion daily views, which is up from 3 billion daily views announced in January 2015.
The Next Web suggests that YouTube should be scared of Facebook. It’s building a video powerhouse that Google may struggle to match, because it hasn’t managed to successfully build out a social graph like that of Facebook.
As an example, Vox shared a video on Facebook, which received over 1.1 million views since when it was shared on April 10. By contrast, the same video shared on YouTube has only received 85,000 views. That’s a serious amount of reach.
Facebook’s social graph is a potent advantage over YouTube. Videos go directly to newsfeed and load automatically, so users do not even need to leave Facebook and search for more content. As with Youtube, Google Plus does not provide that kind of social reach.
Facebook continues getting more and more video views, possibly taking them away from Youtube. Google is probably planting some strategy to overthrow Facebook, but if they not, then they are in real trouble.
So the tracking cookie is dying, slowly. Facebook, Google, and Apple are changing the way users are being tracked in both great and terrifying ways. New methods are able to track users across multiple devices and platforms. Here how they are doing it:
Facebook relies on its SSO (Single Sign-On) to follow the movement of users. SSO allows you to use your Facebook credentials on third-party websites and apps. When you do this, Facebook is watching, following, and cataloging your destination points, which obviously leads to targeting ads on the newsfeed.
Google also uses SSO technology. By logging into Google accounts users get tied up to the entire Google network, which is massive.
Then Android mobile operating system assigns each user a Google Ad ID. Many of Google’s ad products — AdSense, AdMob, and DoubleClick — pull in your device’s ad identifier. Together with the information it already has from its many web properties, including YouTube, Gmail, Voice, and Search, the company can compile a dossier of a digital history. This allows Google to categories websites and users for precise targeting.
Apple’s tracking techniques are focused primarily on two things: email address, which is tied to all of Apple’s services running on any iOS or OS X device, and iTunes account, which gives Apple credit card data and ties users most closely to its ecosystem.
Login identity is tied to Apple “identifier for advertisers,” or IDFA. It’s a unique string of characters assigned to every user buying and using an iOS device. So when ads run on Apple’s advertising network iAd for example, Apple is able to determine who’s receiving the ad, and potentially to connect that back to everything that person did elsewhere in Apple’s system.
It is difficult to know for sure how much is too much of posting personal content online. We want to promote ourselves and don’t want to seem like we are bragging or worse crying for attention.
Bloggers, no matter fashion, tech or food, should find this balance somehow. Success of their blogs depends on this balance. Too much bragging would draw potential visitors away, no promotion at all definitely would not bring any new people to the website.
BUT there is hope for everyone.
HERE ARE SIX POPULAR RATIOS FOR SOCIAL MEDIA STRATEGY
Most of these strategies look at the mix of sharing your content, others, and some personal updates.
Introduced by TA McCann from Gist.com, the 5-3-2 rule of social media states that
5 posts should be content from others
3 posts should be content from you
2 posts should be personal status updates
Note that the 5-3-2 is not a daily quota but rather a ratio for any group of 10 updates you post over any timeframe (same goes for the rest of these ratios, too).
Similar to 5-3-2 is 4-1-1
Much like the 5-3-2 rule, the 4-1-1 Rule seeks a good ratio of content from others, content from you, and reshares. Popularized by Andrew Davis of Tippingpoint Labs and Joe Pulizzi of Content Marketing Institute, the 4-1-1 looks like this in practice:
Four pieces of relevant, original content from others
One retweet for every One self-serving update
Shai Coggins of Vervely has a somewhat unique approach to a balanced sharing schedule. The 555+ Guideline seeks to add some variety to a timeline and to keep your social media profile from “looking like a pulpit.”
Five updates about you and your content
Five updates about others
+ miscellaneous posts that add value like #FollowFriday or user-generated content
Rule of Thirds
Mentioned on the Hootsuite blog by Sam Milbrath, the Rule of Thirds is a perfectly balanced way to split up your social media posts. It works like this:
1/3 of your updates are about you and your content
1/3 of your updates are for sharing content from others and surfacing ideas
1/3 of your updates are based on personal interactions that build your brand
Golden Ratio – 30/60/10
The Golden Ratio from Rallyverse covers similar ground as the 5-3-2 rule, albeit with a couple small tweaks:
The 20-to-1 rule
This ratio by Michael Hyatt states that you have to make 20 relational deposits for every marketing withdrawal.
Strategies do not necessarily guarantee success in social media promotion, but all these rules have 1 point in common is that for every promotion you post online you have to post at least a double of non-promoted posts.
FastCompany has a great case of how Buffer does SM promotion, and Buffer’s main strategy is 90% own content and 10% from others.
Following success of my last year’s social media campaign, I’m looking for a job using social media once again.
I’m using Facebook Ads, and mine looks like this
I might use Twitter as well, just to get some publicity.
This time I’m looking for a permanent job, it can start with an internship, I don’t mind. As long as there are clear prospects.
I want to work in tech industry on the marketing side.
I have experience in PR, digital advertising, and social media. And the most important part is that I’m crazy about tech.
Preferably I need a job based in London, but if it’s something truly amazing I can relocate.
You can find ways of contacting me here and some of my takes on recent developments in tech, marketing, and others.
I really hope this venture will work out.
As I did last year, I will blog about all developments and results of the campaign.
So please contant me with interesting offers or just for support.