Category: technology

Facebook Video Count is Up, Youtube’s is Down

It looks like Facebook Videos are bringing benefits they deserved. Videos are getting 4 billion daily views, which is up from 3 billion daily views announced in January 2015.

The Next Web suggests that YouTube should be scared of Facebook. It’s building a video powerhouse that Google may struggle to match, because it hasn’t managed to successfully build out a social graph like that of Facebook.

As an example, Vox shared a video on Facebook, which received over 1.1 million views since when it was shared on April 10. By contrast, the same video shared on YouTube has only received 85,000 views. That’s a serious amount of reach.

Facebook’s social graph is a potent advantage over YouTube. Videos go directly to newsfeed and load automatically, so users do not even need to leave Facebook and search for more content. As with Youtube, Google Plus does not provide that kind of social reach.

Facebook continues getting more and more video views, possibly taking them away from Youtube. Google is probably planting some strategy to overthrow Facebook, but if they not, then they are in real trouble.

 

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The Next Web

Cicret Bracelet Turns Your Skin Into a Touchscreen

I just have to share this new discovery. The Cicret Bracelet, which turns your arm into a touchscreen.

See for yourself below

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The Cicret comes with an embedded memory card, processor, accelerometer, vibrator, USB port, Bluetooth functionality, and Wi-Fi, but the main part is a pico-projector and an array of proximity sensors.

The projector allows the armband to beam the screen down onto the users arm, with the proximity sensors tracking finger movement to enable interaction with the content.

The video below demonstrates a mockup and gives an idea how Cicret will be realized

 

Although this project is not presented on Kickstarted, the team behind Cicret has a page http://www.cicret.com/wordpress/ where they are collecting donations. The team needs 700 00o euros.
So far they’ve reached only 14%, but I really hope they’ll succeed. So we can all buy this bracelet someday.

Source Siliconangel

New tracking methods that are replacing Cookies

So the tracking cookie is dying, slowly. Facebook, Google, and Apple are changing the way users are being tracked in both great and terrifying ways. New methods are able to track users across multiple devices and platforms. Here how they are doing it:

Facebook  relies on its SSO (Single Sign-On) to follow the movement of users. SSO allows you to use your Facebook credentials on third-party websites and apps. When you do this, Facebook is watching, following, and cataloging your destination points, which obviously leads to targeting ads on the newsfeed.

Google also uses SSO technology. By logging into Google accounts users get tied up to the entire Google network, which is massive.

Then Android mobile operating system assigns each user a Google Ad ID. Many of Google’s ad products — AdSense, AdMob, and DoubleClick — pull in your device’s ad identifier. Together with the information it already has from its many web properties, including YouTube, Gmail, Voice, and Search, the company can compile a dossier of a digital history. This allows Google to categories websites and users for precise targeting.

Apple’s tracking techniques are focused primarily on two things:  email address, which is tied  to all of Apple’s services running on any iOS or OS X device, and iTunes account, which gives Apple credit card data and ties users most closely to its ecosystem.

Login identity is tied to Apple “identifier for advertisers,” or IDFA. It’s a unique string of characters assigned to every user buying and using an iOS device. So when ads run on Apple’s advertising network iAd for example, Apple is able to determine who’s receiving the ad, and potentially to connect that back to everything that person did elsewhere in Apple’s system.

Source VB

Moment Smartwatch – The Best Watch You Will Ever See

I know that major corporations are fighting now for invention of smartwatches. But I feel like they’ve already lost this battle.

Moment Smartwatch: world’s first wrap around smart watch

30 day battery, expandable hardware, full QWERTY keyboard, 360° touch surface – all wrapped smartly around your wrist

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This Smartwatch has everything you can ever dream of.

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– It is the perfect blend of style and technology
– Keyboard (Patent Pending).  The Moment Smartwatch has a full QWERTY keyboard plus number row.
– Battery can last up to 30 days

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– Hardware Expansion (Patent Pending)
– Simple Operation (Patent Pending). It has  a large touch sensitive surface that wraps all the way around the outside of the Moment Smartwatch – a full 360 degree interface
– Message Board (Patent Pending). Your smartphone has a large beautiful display that is great for sharing pictures, playing games with detailed graphics and many other uses. Moment is not competing with that display. We designed the Moment Smartwatch to be used when it is inconvenient, unnecessary, unsafe, rude or simply not allowed to pull your smartphone from your pocket or purse.

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I think we need to fund this, this is a true gold. I’m just amazed how people can create something like this while not working for huge corporations. This is pure brilliance.
You can check it out here Moment Smartwatch: world’s first wrap around smart watch

by Momentum Labs LLC

Kickstarter – is where the gold is.

 

Running a Social Media Job Searching Campaign

Following success of my last year’s social media campaign, I’m looking for a job using social media once again.

I’m using Facebook Ads, and mine looks like this

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I might use Twitter as well, just to get some publicity.

This time I’m looking for a permanent job, it can start with an internship, I don’t mind. As long as there are clear prospects.
I want to work in tech industry on the marketing side.

Please find my CV here and Email here

I have experience in PR, digital advertising, and social media. And the most important part is that I’m crazy about tech.

Preferably I need a job based in London, but if it’s something truly amazing I can relocate.

You can find  ways of contacting me here and some of my takes on recent developments in tech, marketing, and others.

I really hope this venture will work out.

As I did last year, I will blog about all developments and results of the campaign.

So please contant me with interesting offers or just for support.

Buzzfeed, Marketing and ‘Everyone is Crazy’

I love Buzzfeed, I really do. They have cute animals, some stuff about daily life, celebrities, even political journalism, and Ryan Gosling, of course.

But the most important thing is that they collect data on how people view and share their posts. People behind Buzzfeed with this data can predict, to some extent, what things will go viral or not. Their another main advantage is emphasis not as much on the content, but how people will share it later.

I think this is exactly where marketing misses out these days.

In the recent presentation at Techcruch Disrupt NY 2013,  Jonah Peretti, Founder and CEO of BuzzFeed, explained why people like to see pics of cats and dogs and every other animals, like all the time. The reason is “It’s about being human,” said Peretti.

Peretti explained that emotion is part of being a human, and if you don’t feel emotion, you’re probably not a very normal human.

But why is this even important? Well, for one, social media isn’t just about gaming the system. It’s about emotions.

We use social media to project our version of social reality and maintain a virtual identity. Peretti referred specifically to a picture of a left-handed artist’s hand that was shared millions of times on BuzzFeed. Pic just showed the pencil lead smeared across his hand in true left-handed fashion.

“This photo was shared so many times because it involves identity. Left-handed people feel something for this picture.”  Just like we project these pieces of our identity (and thus, our emotions) into the Internet on a daily basis, we also consume social media content based on emotion as well.

And here is the actual presentation.

TechCrunch

7 Qualities That Make a Real Entrepreneur

Just found a great article on what it really means to be an entrepreneur.
According to Inc. magazine and this recent article, entrepreneurs are unique, willing to take risks,
and run a successful business or two or more.

There are many people who start businesses, but only few succeed.
So here are 7 qualities of real entrepreneurs:

1. They defy characterization. You really have to get to know these people, work with them for years, maybe even get inside their heads a bit, to understand what they’re really all about. There are all unique, not like one another and they are the real deal.  They know that wearing a black mock turtleneck, jeans, and sneakers doesn’t make you Steve Jobs.

2. Money means little to them. It’s sort of ironic how little money matters to those who are true entrepreneurs at heart. For them, money is just a means to an end. And since money’s not a distraction or a temptation, they can truly focus on what really counts: doing what drives them, what they’re passionate about.

3. They’re on a mission from God. No, they’re not really. But when they speak about their vision or idea, you’d swear they’ve been possessed by some sort of demon that, instead of inciting chaos and mischief, inspires innovation and creation. There’s definitely an aspect of fanaticism in their zeal for whatever has captured their imagination. y.

4. They don’t take risks for the sake of taking risks. Just as they don’t set out to make money, true entrepreneurs don’t usually set out to take risks, either. They just don’t let anything stand in the way of whatever it is they’re driven to do.

5. They weren’t born that way. Most of the successful entrepreneurs  started with nothing or at least from modest beginnings. Some had parents who did their own thing, but most didn’t. They usually had mentors or people who inspired them to trust their gut and have confidence in themselves. T

6. They’re not iconic leaders. The entrepreneur as iconic leader is a myth. Successful founders usually have partners. Bill Gates had Paul Allen and Steve Ballmer. Steve Jobs had Steve Wozniak. Larry Page had Sergey Brin. Also, entrepreneurs are often better at founding and creating than they are at running and sustaining companies.

7. They’re not very patient. Whoever said patience is a virtue was definitely not a VC or anyone in the startup business, for that matter. Successful entrepreneurs don’t usually care much for social convention. They have little patience for convention. They don’t want to hear how things are done, have been done, or should be done. They do things their way. But here’s a twist.

 

In general, it does not take all these qualities to build a successful business, but you need these qualities to build something unique, something that will stay for generations, something epic.

 

Inc.

 

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