CV

EDUCATION HISTORY

2012 – 2013     University College London, School of Slavonic & East European Studies London, UK

MA Politics, Security, Integration, Grade: Merit (2.1)

2010 – 2011     University of Miami, Miami, Florida, USA, Exchange year – Undergraduate,

Major: International Relations, GPA: 3.6

2009 – 2012    Queen Mary University of London, London, UK

BA International Relations, Grade: 2.1

2007 – 2009     EF International Academy, Torquay, UK

A-Levels: BBB, Subjects studied: Mathematics, Economics, Sociology

 

EMPLOYMENT HISTORY

 

05/2015 – present      Twitter Key Account Manager, Httpool, Moscow, Russia

  • Httpool is an official Twitter reseller in Russia.
  • Provide advertising solutions for clients on Twitter.
  • Work directly with Sales Managers on the selling process.
  • Prepare media plans and sales presentations for clients based on their objectives and KPIs.
  • Manage advertisers’ campaigns on Twitter and have extensive knowledge of the platform.
  • Consult clients on the best use of creatives and tweet copy.
  • Build relationships with clients and major media agencies in Moscow and other cities in Russia.
  • Assist with launching campaigns, explain specifics of the platform.
  • Manage campaigns’ optimization in order to improve performance.
  • Gather data from analytics dashboards and prepare campaign reports.

Achievement:

  • I was trusted to manage the biggest client on Twitter for the company. As a result, client is very satisfied with the services and will renew its contract for next year.

 

03/2014 – 04/2015     Key Account Manager, eTargeting, Moscow, Russia

  • Managed advertising campaigns on Google Doubleclick, Google Adwords, Mail.ru and Etargeting platform.
  • Acted as a main point of contact for assigned clients, managed between 15 – 20 clients on daily basis.
  • Led clients from the point of sale to the campaign prolongation, which included necessary paper work, design (banners), gathering of all materials for launch, reporting and further sales.
  • Undertook responsibility for performance of clients’ campaigns.
  • Supervised design production of banners for display ads.
  • Supervised Technical and Support Managers on campaign launches and meeting deadlines.
  • Provided campaign optimization on Google Doubleclick, Adwords, Mail.ru.
  • Used Google Analytics and Yandex Metrika to analyze campaigns and provide optimization support in line with clients’ KPIs.
  • Managed social advertising campaigns on VK.com and Facebook.
  • Focused on building relationships with clients in order to keep them satisfied with advertising campaigns and achieve further sales.

Achievement:

  • I learned how to successfully manage and communicate with other members of the team such as designers and IT support in order to provide excellent client service.

 

02/2014 – 03/2014     Media Planner, Mediacom, Moscow, Russia

  • Managed strategic planning social media campaigns across Facebook, Twitter, Outbrain.
  • Conducted regular email and phone communication with clients from petroleum, fashion retail, and FMCG brands.Used strategic PMDs (Social.com) to buy advertising space on Facebook and Twitter.
  • Managed clients’ campaigns on social media.
  • Analyzed campaigns statistics and prepared reports for clicks which demonstrated client’s KPIs and campaign achievements.
  • Optimized campaigns in order to align them with client’s KPIs.

 

08/2013 – 01/2014     Social Executive, Mediacom, London, UK

  • Managed strategic planning for paid social media campaigns across Facebook, Twitter, Outbrain.
  • Conducted regular email and phone communication with clients such from major petroleum, fashion retail, and FMCG brands.
  • Bought Facebook and Twitter ads through direct dashboard based on created media plans.
  • Provided analytical analyses of campaigns in accordance with clients’ KPIs and budgets. Suggested new ways of campaign optimization.
  • Created reports, which were constructed from extensive spreadsheet analysis and were presented in a coherent way.
  • Conducted regular communication with PR agencies on content strategy for clients.
  • Managed relations with media owners such as Facebook, Twitter, Outbrain.
  • Collaborated with account directors and local market Mediacom offices to prepare medium to large scale paid social campaigns and proposals.
  • Assisted with developing case studies for potential clients in the field of paid social advertising.
  • Gained good understanding of major competitors in the field of advertising technology in the UK.

Achievement:

  • I was trusted to manage million-dollar budget for major client from petroleum industry across Facebook, Twitter and Outbrain. From which I achieved client’s campaign KPIs in record 2 month.
  • Organized a weekly newsletter for the media department, which included important news from digital advertising.

 

06/2013 – 07/2013     Created a Social Media Job Searching Campaign Called “Hire Kate”

  • Created website katebes.wordpress.com for job search.
  • Bought Facebook Ads to target media professionals working in London.

Achievement:

  • I ran this Facebook ad for 1 month, and as a result had 5 interviews and received 3 job offers.

 

11/2012 – 02/2013     Trainee Social Consultant, The Rabbit Agency, London, UK

  • Created social media advertising strategies for clients such as Champion, ASOS with the team of Account Managers.
  • Monitored social media accounts of clients, such as Gatwick Airport, Virgin Digital Help.
  • Worked with Account Managers to provide support for clients.
  • Performed research of media influencers for business promotion.
  • Conducted competitors research in social media advertising.

 

08/2012 – 11/2012     Marketing Intern, Mynewsdesk, London, UK

  • Assisted at developing and monitoring email campaigns.
  • Contributed to development of marketing strategic development plan for the company.
  • Assisted at organizing the Social Media Week event by communicating with official organizers and sponsors.
  • Wrote blog posts and press releases, which were published on company’s website.

Achievement:

  • Conducted major research on top 100 brands’ newsrooms, which was later used by Sales Managers for sales pitches.

 

07/2011 – 09/2011     Intern, FBC Media, London, UK

  • Worked as a member of strategic planning team.
  • Provided media monitoring and summary reports of major Internet newspapers and blogs relevant to the project.
  • Efficiently completed daily analysis of media related articles to the client in tight deadlines.
  • Contributed to the strategic planning activity by providing analytical research of contested. issues with help of language skills.

 

IT SKILLS

  • Computer Literacy: Windows, Mac OS, Word, Power Point, Excel, Key Note, Photoshop CS5.

 

HOBBIES

I love singing and take vocal lessons. In a year of taking lessons I’ve managed to start performing in bars, cafes and clubs, record covers for songs, and try to write my own music.

 

REFERENCES Available upon request

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