Tagged: advert

I Found a Job Through Social Media, My Campaign Worked!

After a month of running my social media campaign, I can finally say that I found a job.
The campaign was conducted through Facebook Ads,  Twitter #HireKate, and this website, of course.

The majob impact came from Facebook Ads.
Now I can tell everyone from personal experience that this thing actually works.
I chose simple Pay Per Click instead of Impressions, because I needed straight results and not just showing the advert. One of the great thing about FB Ads I found out was that they give you the price range, which changes everyday depending on impressions.
My average price per click was $0.27 – $0.24. So in total I spent just under $60 for running this Ad for 3 weeks, which includes my $38 voucher I got from Facebook.

These Ads absolutely worth the money and actually do have a real impact.
My estimated targeted audience was about 740 000 people in the UK, and in 3 weeks nearly 140 000 saw my Ad.
This is a small chart from FB.

And this are stats for this website. After starting running Ads, the average amount of views on my blog was 120 per day.

I paused Ads on weekends usually, as I though people would not have chance to react to them quickly in comparison to working days.
Also quick tip for anyone who considers doing something similar, CTR usually increased after 3pm every day and was very small in the morning. So in order to save  a bit of money start running Ads after lunch time, as it’s definitely the most effective time.

While, My  Twitter campaign didn’t bring as much response as FB Ads, however people still replied to it, when I was using relevant hush tags. For example

 

 

 

 

Twitter by itself is quite productive, however, while it is necessary to update it all the time, Facebook just runs Ads without any additional help. I think that presence on Twitter is extremely important, but for doing similar social media campaign FB and Twitter should be combined.

As a result of this campaign, I was invited to 7 job interviews with following 3 actual job offers. Companies simply contacted me via email and asked to come for an interview straightaway. So I didn’t even need to apply anywhere and fill in application forms.
Companies were very varied from traditional PR, small advertising companies to quite big ones and even company that produces online games.

Moreover, I got this sort of response on Twitter

 

 

 

 

Also my campaign got featured on
 Graduate Job Tips

Work Space

And other individual blogs.

Anyways, among all this interviews I decided to go with My Newsdesk. 

It’s a special platform where companies can create profiles and upload press releases, while journalists, bloggers and other interested people can follow them.

From the official website
“With journalistic and web backgrounds, the founders hit upon the idea of creating a platform that would increase engagement between companies and their most important influencers, such as journalists, bloggers and other opinion leaders. To put the relations back into PR was their mission. Companies should be able to create and share content and gain exposure to relevant information – on their own terms. Whether this exposure occurred on the company’s own website, or through other channels where their material was shared, Mynewsdesk would always be the source. This idea reflects the ongoing shift in the entire PR, media, and communications industry – from push to pull – or as we also like to see it: it’s time to enter the post-excel PR world.”

My Newsdesk

While, I’m going to start as an intern in the marketing department. Still the role is going to include extremely varied tasks, and this was probably the major thing for me. I wanted to find something special, which also has great potential. And I think My Newsdesk is just the place for me right now.

Therefore, I’m extremely excited to start this new job.
And I definitely recommend everyone who wants to work in advertising or some related industry to look for a job this social media way, as it is super rewarding and creative. And it does stand out from the crowd.

So now I guess I need to find another title for the blog, as I will continue writing about interesting adverts and post updates about my new job.

Advertisements

Hire Kate – Job Search Social Media Campaign

Today was different for me.
I’ve created my first Facebook Ad. For some reason Facebook sent me a coupon for 25 pounds to spend on ads, and I decided it was a sign.
I’ve seen people doing things like finding a job through social media before. So I decided to do it myself and find a job, or an internship to be precise.

I want to work in media strategy or planning, so  my goal is to get an internship in the digital media agency, which recognises the importance of social media marketing.

And an important part is that I’m based in London, so looking for a job here as well.

Here is how my Facebook Ad looks and it leads to this website, where potential employers can find more info about me and all required contacts.

In addition, starting tomorrow I will launch my job searching campaign on Twitter with #HireKate.

I’m really excited about all this and I will write all updates here along with other news.

Solar Power is all about the Cash

Sometimes adverts try to sell something to people for all the wrong reasons, while actually covering for something they really care.

SunRun, a solar company, went straight to business. They said solar energy is cheap and that’s the only reason for installing solar panels. No one cares about environment, it’s just money.

30 sec commercials represent this point clearly. Solar energy is cheap and there is nothing else to it. Well, it is a risky way to market solar and saying how no one cares about the environment. But the message is clear, and I think that what matters.

Ads feature a voiceover exclaiming how good for the environment solar power is, only to be corrected by the new SunRun customers: It’s about the cash. The one above features your typical urban hipster “pickling guy.” Despite wanting some “soy flax seeds,” he doesn’t care that solar is good for the environment, he just wants cheap solar. And this nice couple in the video below really doesn’t care about dolphin babies as much as they care about money.

At the end of the day if everyone installs solar panels environment would only be better off.

more on FastCoCreate

The First Shoppable Music Video

There is a trend to place certain products in music videos to promote them. Since it has been established that celebrities sell products.

But this is a completely new revolutionary way not just to promote products but also to shop. Looks pretty amazing and the design makes it very simple to use.

The Buggles and their new wave aesthetic killed the radio star. Ssense, a luxury retail company based out of Montreal, has recently introduced what they’re billing as the “world’s first interactive shoppable music video.”
I Think She Ready features Diplo, FKi, and Iggy Azalea all decked out and styled in brands and items carried by the site, while WireWax technology, which enables users to tag videos in essentially the same way they would a Facebook post, makes the “interactive shoppable” part possible.


The stop-and-start nature of the experience make it a bit off-putting in terms of listening to a track while browsing for buys. But showing cool, attractive folks making clothes look cool and attractive is a tried-and-true approach to selling, and WireWax definitely offers a dynamic way to further blur the lines between art and ad. So have a look and see if you find yourself reaching for your wallet, the mute button, or the little X at the top of the browser tab.

READ MORE FastCoCreate

Actually not the first shoppable video, here is something that came before
Pokeware came out with this technology in 1997 and released the first interactive & shoppable videos (http://www.mtv.com/news/articles/1506897/pras-havent-found-gets-bonos-blessing.jhtml) with artists including, but not limited to, The Black Eyed Peas, Mary J. Blige and The Fugees.

Pepsi Pulse is only NOW on Social Media

As a huge believer in connection of social media and advertising, I think that brands, especially the huge ones, should engage with people more.

Pepsi just recently released another quite clever campaign, and now it’s all about social media. Pepsi Pulse shows a social media interactive dashboard for new from pop culture. It is a preparation for a new global ad campaign “Live for Now”, which is about to launch May 7.

The dashboard has a simple yet effective design to show trending pop culture news. And it has real time messages from Twitter from people using hashtags #NOW or #LiveForNow.

Pepsi Pulse presents the trending news items in a top 10 ranking based on real-time data from social media-optimization company SocialFlow.

Aside from Pulse, the multi-year Live for Now campaign includes TV, radio, cinema and outdoor advertising.
Ultimately, he and Pepsi want Pulse to invite and inspire consumers to live in the moment by knowing what’s hot across the web so they can be the first among their friends to share the information. Pepsi hopes challenges from celebrities and daily deals will also get people to use Pulse. For example, Minaj could ask fans to tweet photos of their alter egos, which would then be pushed to Pulse for all to see.

Pepsi plans to integrate into Pulse the Sound Off social TV platform it launched in 2011 for X Factor fans and pimped again this year for the Grammys and Super Bowl.

More on Mashable


www.pepsipulse.com

Rebellious Ray Ban

New print and web campaign by Ray Bay takes people through different years or even eras.
It focuses on act of rebellion and rebels, of course, are wearing Ray Bans.
The campaign is very vivid and has a lot of action in. It brings out certain emotions, which I think are quite
hard to get out of people in print ads.

more at FastCoCreate

Make It Count, Nike’s Way

How many big companies can afford to spend their entire advertising budget on a creative director simply traveling around the world and filming it for 10 days. Then just calmly, or maybe super nervously, wait for results to come in.

Well, probably not a lot. But Nike certainly can.

For Nike’s FuelBand Casey Neistat pointed out the slogan on the packaging: “Life is a Sport. Make It Count.”

Then the director and editor Max Joseph took the entire production budget and rather than make anything resembling a traditional ad, the two shot the world’s most expensive video travel journal.

“My vision for it was forget about what Nike is, forget about sneakers, forget everything; what does ‘make it count’ mean to me?” Neistat says. “And what it means to me is take a huge chance. Consequences aside, if I could do anything in the world, what would it be? Do I really want to produce another regular advertisement? No. I would take this production budget and go around the world and see all these places I want to see.”

Considering the sizable risk he took, though, one fears for what happened when they came back. After returning from their trip, the director and his editor had captured 29 hours of footage, and they had 11 days to deliver an ad with it. They also had absolutely no idea what they’d shot. There were clips of Neistat running in every city they were in, which had been planned as a connective motif, but everything else was up in the air.

Joseph was able to work quickly and find other patterns to cobble into interesting visuals, though, and the two made it work–interspersing the footage with inspirational quotes from the likes of Hunter S. Thompson, Albert Einstein, and Marilyn Monroe. “The quotes represent ideas that are not mine; what I think are universal ideas about what it means to sort of make life count,” says Neistat.

 

FastCoCreate