Tagged: social media

80 percent of students can’t differentiate between real and fake news

globaldigitalcitizen.org

globaldigitalcitizen.org

Here is an interesting study, Stanford University found out that most students in junior high through college can’t tell the difference between real news articles and fake news, according to Fortune.

Stanford’s History Education Group tested for “civic online reasoning” — the ability to assess the credibility of information served up by smartphones, tablets, and computers. From January 2015 through June 2016 the group collected and studied responses from 7,804 students from 12 states. The schools ranged from “under-resourced” inner-city schools in Los Angeles to “well-resourced” suburban schools in Minneapolis. Testing in colleges ranged from large state universities with near-open enrollment, to Stanford University.

Middle school students didn’t get that articles written by company employees about their own industries might be biased. High school and college students alike were often swayed by high-quality design and graphics, and good writing, judging them credible regardless of the actual site content.

“Many people assume that because young people are fluent in social media they are equally perceptive about what they find there,” said Stanford’s professor Sam Wineburg, lead author of the study and the report. “Our work shows the opposite to be true.”

It’s not the case that everyone needs to study journalism or law, but the Stanford study shows clearly that while students may be facile with electronics, they need help learning how to evaluate the credibility of information.

Digital Trends

Facebook Will Bring Full Articles to Newsfeed

Major publications are bringing their articles to Facebook Newsfeed. This new feature is called Instant Articles. Following the last article about news consumption rising from social media instead of TV and Newspapers, Facebook is on the right path to make its users  to be able read news articles without leaving the platform ever.

Instant Articles scheme would work under condition that publications will keep all ad revenue from articles posted on Facebook if the sites themselves sell the ads. If Facebook does the legwork of selling the ads, it will keep 30 percent of the revenue for itself. Those numbers suggest that Facebook doesn’t see Instant Articles as a direct revenue stream, but rather as a way to keep its users on its site — a benefit that can indirectly increase Facebook’s earnings.

Updated-Newsfeed

Facebook is reportedly arguing in its pitches that Instant Articles will lead to increased readership, since the articles will pop up quickly straight in the app instead of taking upwards of eight seconds to load in a web browser. The largest publications see a massive percentage of their traffic already (and, therefore, ad revenue) come from Facebook referrals. Many sites are wary of giving more control to Facebook, but some see it as a necessary means of survival.

The Verge

Social Media as a Main Source For News

Social Media is rising among traditional media as a main source for news. Social media, and especially Facebook, are now hugely important sources of traffic for news outlets. Results from a survey of more than 2,000 Americans by Deloitte released recently states that the main reason here is  simple: that’s where people, particularly young people, get most of their news. These are some stats from the study: Screen Shot 2015-05-01 at 17.34.30 Screen Shot 2015-05-01 at 17.34.33 TV is still the most popular news platform across all age brackets. But in the younger age groups, not by much. For millennials aged 14 to 25, TV and social media are going very close together (28% and 26%, respectively), the survey found. If these trends hold up, TV may soon surrender its historic position as the dominant cultural medium in the United States.   QUARTZ

Facebook Video Count is Up, Youtube’s is Down

It looks like Facebook Videos are bringing benefits they deserved. Videos are getting 4 billion daily views, which is up from 3 billion daily views announced in January 2015.

The Next Web suggests that YouTube should be scared of Facebook. It’s building a video powerhouse that Google may struggle to match, because it hasn’t managed to successfully build out a social graph like that of Facebook.

As an example, Vox shared a video on Facebook, which received over 1.1 million views since when it was shared on April 10. By contrast, the same video shared on YouTube has only received 85,000 views. That’s a serious amount of reach.

Facebook’s social graph is a potent advantage over YouTube. Videos go directly to newsfeed and load automatically, so users do not even need to leave Facebook and search for more content. As with Youtube, Google Plus does not provide that kind of social reach.

Facebook continues getting more and more video views, possibly taking them away from Youtube. Google is probably planting some strategy to overthrow Facebook, but if they not, then they are in real trouble.

 

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The Next Web

SELF-PROMOTION ON SOCIAL MEDIA IN NUMBERS

It is difficult to know for sure how much is too much of posting personal content online. We want to promote ourselves and don’t want to seem like we are bragging or worse crying for attention.

Bloggers, no matter fashion, tech or food, should find this balance somehow. Success of their blogs depends on this balance. Too much bragging would draw potential visitors away, no promotion at all definitely would not bring any new people to the website.

BUT there is hope for everyone.

HERE ARE SIX POPULAR RATIOS FOR SOCIAL MEDIA STRATEGY

Most of these strategies look at the mix of sharing your content, others, and some personal updates.

5-3-2
Introduced by TA McCann from Gist.com, the 5-3-2 rule of social media states that
5 posts should be content from others
3 posts should be content from you
2 posts should be personal status updates

Note that the 5-3-2 is not a daily quota but rather a ratio for any group of 10 updates you post over any timeframe (same goes for the rest of these ratios, too).

 

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Similar to 5-3-2 is 4-1-1
Much like the 5-3-2 rule, the 4-1-1 Rule seeks a good ratio of content from others, content from you, and reshares. Popularized by Andrew Davis of Tippingpoint Labs and Joe Pulizzi of Content Marketing Institute, the 4-1-1 looks like this in practice:

Four pieces of relevant, original content from others
One retweet for every One self-serving update

555+
Shai Coggins of Vervely has a somewhat unique approach to a balanced sharing schedule. The 555+ Guideline seeks to add some variety to a timeline and to keep your social media profile from “looking like a pulpit.”

Five updates about you and your content
Five updates about others
Five responses/replies
+ miscellaneous posts that add value like #FollowFriday or user-generated content

social_media

Rule of Thirds
Mentioned on the Hootsuite blog by Sam Milbrath, the Rule of Thirds is a perfectly balanced way to split up your social media posts. It works like this:

1/3 of your updates are about you and your content
1/3 of your updates are for sharing content from others and surfacing ideas
1/3 of your updates are based on personal interactions that build your brand

Golden Ratio – 30/60/10
The Golden Ratio from Rallyverse covers similar ground as the 5-3-2 rule, albeit with a couple small tweaks:

30% owned
60% curated
10% promotional

The 20-to-1 rule

This ratio by Michael Hyatt states that you have to make 20 relational deposits for every marketing withdrawal.

 

Strategies do not necessarily  guarantee success in social media promotion, but all these rules have 1 point in common is that for every promotion you post online you have to post at least a double of non-promoted posts.

FastCompany has a great case of how Buffer does SM promotion, and Buffer’s main strategy is 90%  own content and 10% from others.

More here 

THE ART OF SELF-PROMOTION ON SOCIAL MEDIA

 

Fashion Bloggers Earnings Are Getting Up To $1 Million A Year

Apparently, I got to this point in life where I found out that fashion bloggers are earning now up to $1 million a year. Style bloggers can simply take pictures of what they are wearing and receive income which is equivalent to top management of big companies.

Eager to drive sales, luxury brands and retailers are offering outsize appearance fees to Internet-famous trendsetters. Fees have gone up from a minimum of $5,000 five years ago to $10,000 to $15,000 today, WWD reports. On top of that, bloggers earn money from affiliate sales (essentially, commissions from retailers for online customer referrals); brand collaborations (which usually involve teaming up with designers on capsule collections); launching their own clothing collections; and ad revenue from their sites. All that can add up to seven-figure annual incomes, WWD says. Bloggers are becoming brands in themselves, turning their musings on fashion–often born as personal hobbies–into businesses.


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Some  examples of top bloggers are below  (most of whom declined to discuss specific figures, but are estimated to be earning upward of $1 million a year)

– Chiara Ferragni of  The Blonde Salad,
– Nashville-based Mary Seng of Happily Grey,Chrissy Ott of The Perfect Palette
–  Erin Gates of Elements of Style.Bag Snob, a blog started in 2005 by Tina Craig and Kelly Cook, spawned a handbag line, Snob Essentials, which helped tip their business into seven-figure territory.

 

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– 25-year-old Leandra Medine has made her name with the hilarious, self-deprecating  Man Repeller, which landed her a book deal. – Salt Lake City-based Rachel Parcell, 23, of Pink Peonies, who started her blog two years ago as a personal online journal.  Now, she’s making at least $960,000 from affiliate programs alone in a year–with added income from partnerships with the likes of TRESemmé and J.Crew.

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Bloggers are also all over social media. Instagram is their main tool in promoting themselves and increasing incomes.

Anyways, the main point  I can take away from here is that if you life clothes, shoes and getting photographed then you can make money out of it without working 9-5.

So I might reconsider my career options.

 

HOW PERSONAL STYLE BLOGGERS ARE RAKING IN MILLIONS
How Top Style Bloggers Are Earning $1 Million A Year

 

 

Coming back soon…

I disappeared for couple of months because of my new job.
But I will come back very soon to describe everything about my social job searching campaign and post new things from the world of social media advertising and tech.

But the main outcome from my campaign is that I managed to find a job again as last year.

I managed to get a place at Mediacom in paid social and started working there in August and so far everything is going great.