Tagged: video

Facebook Video Count is Up, Youtube’s is Down

It looks like Facebook Videos are bringing benefits they deserved. Videos are getting 4 billion daily views, which is up from 3 billion daily views announced in January 2015.

The Next Web suggests that YouTube should be scared of Facebook. It’s building a video powerhouse that Google may struggle to match, because it hasn’t managed to successfully build out a social graph like that of Facebook.

As an example, Vox shared a video on Facebook, which received over 1.1 million views since when it was shared on April 10. By contrast, the same video shared on YouTube has only received 85,000 views. That’s a serious amount of reach.

Facebook’s social graph is a potent advantage over YouTube. Videos go directly to newsfeed and load automatically, so users do not even need to leave Facebook and search for more content. As with Youtube, Google Plus does not provide that kind of social reach.

Facebook continues getting more and more video views, possibly taking them away from Youtube. Google is probably planting some strategy to overthrow Facebook, but if they not, then they are in real trouble.

 

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The Next Web

Not Viral Video BUT Spreadable

As I’ve recently found a blog of Bud Caddell, there was one of his top post called ‘Stop saying viral video’.

He points out that the word viral itself comes from the idea of virus, which spreads with enormous speed by itself. But this is not exactly what people want to get out of the viral video concept. Viral video suppose to get spread and shared by millions of people across all possible social media networks. And the common belief is that in order to achieve it, it would be enough to  just put videos everywhere and try to show it to everyone.

But it misses the main point.
The central factor is people. People have to like this particular video. People should have an urge to share the video with their friends and followers.  Simply showing it to everyone is not enough.

Creating a video that would encourage people to share it, that’s the main point.

So the viral video is not a virus at all, it should be spreadable.
There is still no exact formula for a video to become viral  or spreadable, being correct.
But Bud Caddell provided a diagram that can potentially help with the problem.
He gives out some points to keep in mind when creating a video campaign, which will help to engage more audience. And hopefully create a highly spreadable video


The Liberation: A Whole New Level of Shopping

I just love interactive videos, especially shoppable videos. I think most of clothing brands should go in this direction.

The Liberation is a shoppable, interactive movie experience about young girls going on adventure and getting rebellious.

But viewing The Liberation from Danish fashion brand Only as just a linear short film would be glossing over the digital, social, and retail integrations that make it the richly interactive experience it is.

Here is the movie.

The Liberation

It was created in collaboration with Uncle Grey and North Kingdom to reach, interest, and engage Only’s demographic of young girls and women.
The Liberation represents a some form of a personal online catalogue, music video, Flash-based game, and short film with numerous entry points for social sharing.

At any moment during the film, viewers can pause the action to get pulled-out descriptions of the fashions onscreen that link to the retail site.
It’s not just about the music video, the movie has a plot and style, and every interaction works perfectly well.

According to the agency, after launching The Liberation, traffic to only.com rose more than 500%. The dedicated site onlybecausewecan.com garnered +560K unique visitors with +810K page views. See the case study video below.

FastCoCreate 

Trying to Turn Texting into Touching, the New App

As the technologies changing and we have tweets, photos sharing, facebook, skype, texts, and just calls. Something is still missing from the human encounter.

New app Touch Me tries to solve this problem. It shows on the screen where another person taps.
Looks impressive at first and even feels like it is a new breakthrough. Although, still feels creepy, at some point.

Anyway, just watch the video.

FastCoCreate 

The First Shoppable Music Video

There is a trend to place certain products in music videos to promote them. Since it has been established that celebrities sell products.

But this is a completely new revolutionary way not just to promote products but also to shop. Looks pretty amazing and the design makes it very simple to use.

The Buggles and their new wave aesthetic killed the radio star. Ssense, a luxury retail company based out of Montreal, has recently introduced what they’re billing as the “world’s first interactive shoppable music video.”
I Think She Ready features Diplo, FKi, and Iggy Azalea all decked out and styled in brands and items carried by the site, while WireWax technology, which enables users to tag videos in essentially the same way they would a Facebook post, makes the “interactive shoppable” part possible.


The stop-and-start nature of the experience make it a bit off-putting in terms of listening to a track while browsing for buys. But showing cool, attractive folks making clothes look cool and attractive is a tried-and-true approach to selling, and WireWax definitely offers a dynamic way to further blur the lines between art and ad. So have a look and see if you find yourself reaching for your wallet, the mute button, or the little X at the top of the browser tab.

READ MORE FastCoCreate

Actually not the first shoppable video, here is something that came before
Pokeware came out with this technology in 1997 and released the first interactive & shoppable videos (http://www.mtv.com/news/articles/1506897/pras-havent-found-gets-bonos-blessing.jhtml) with artists including, but not limited to, The Black Eyed Peas, Mary J. Blige and The Fugees.

Make It Count, Nike’s Way

How many big companies can afford to spend their entire advertising budget on a creative director simply traveling around the world and filming it for 10 days. Then just calmly, or maybe super nervously, wait for results to come in.

Well, probably not a lot. But Nike certainly can.

For Nike’s FuelBand Casey Neistat pointed out the slogan on the packaging: “Life is a Sport. Make It Count.”

Then the director and editor Max Joseph took the entire production budget and rather than make anything resembling a traditional ad, the two shot the world’s most expensive video travel journal.

“My vision for it was forget about what Nike is, forget about sneakers, forget everything; what does ‘make it count’ mean to me?” Neistat says. “And what it means to me is take a huge chance. Consequences aside, if I could do anything in the world, what would it be? Do I really want to produce another regular advertisement? No. I would take this production budget and go around the world and see all these places I want to see.”

Considering the sizable risk he took, though, one fears for what happened when they came back. After returning from their trip, the director and his editor had captured 29 hours of footage, and they had 11 days to deliver an ad with it. They also had absolutely no idea what they’d shot. There were clips of Neistat running in every city they were in, which had been planned as a connective motif, but everything else was up in the air.

Joseph was able to work quickly and find other patterns to cobble into interesting visuals, though, and the two made it work–interspersing the footage with inspirational quotes from the likes of Hunter S. Thompson, Albert Einstein, and Marilyn Monroe. “The quotes represent ideas that are not mine; what I think are universal ideas about what it means to sort of make life count,” says Neistat.

 

FastCoCreate