Category: Uncategorized

New wallet is coming: The Ridge

“More than a minimalist wallet. An Aluminum and Titanium, RFID-blocking card holder and money clip solution with expandable track.”

New cool family Kickstarted campaign for a front pocket wallet with an integrated track. It has already gained over $130,000, which is quite impressive, and still has 16 days to go.

The wallet is a single piece construction and has no detachable parts. It comes in two different versions  aluminum and titanium, and with 2 different styles with a money clip  and without  one.

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The most important feature of the Ridge is  RFID blocking, I think with all these new contactless cards.  Generally, the wallet  fits discreetly in a front pocket while still holding all your cash and cards.  It could become a complete replacement to the general wallet, and would come particularly handy when you don’t need to carry much.

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I would say that the main unique feature of  Ridge is the expanding elastic track, as it streches out the wallet to quite a number of cards, and no matter how many or few cards/cash are inside, they will remain secure. It also remains extremely slim and compact.

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And it has some other cool features like this

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They should start shipping out in April.

So hurry up and fund this project or just wait for the finished product to order.

 

The Ridge Kickstarter

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2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 4,700 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 8 years to get that many views.

Click here to see the complete report.

I Found a Job Through Social Media, My Campaign Worked!

After a month of running my social media campaign, I can finally say that I found a job.
The campaign was conducted through Facebook Ads,  Twitter #HireKate, and this website, of course.

The majob impact came from Facebook Ads.
Now I can tell everyone from personal experience that this thing actually works.
I chose simple Pay Per Click instead of Impressions, because I needed straight results and not just showing the advert. One of the great thing about FB Ads I found out was that they give you the price range, which changes everyday depending on impressions.
My average price per click was $0.27 – $0.24. So in total I spent just under $60 for running this Ad for 3 weeks, which includes my $38 voucher I got from Facebook.

These Ads absolutely worth the money and actually do have a real impact.
My estimated targeted audience was about 740 000 people in the UK, and in 3 weeks nearly 140 000 saw my Ad.
This is a small chart from FB.

And this are stats for this website. After starting running Ads, the average amount of views on my blog was 120 per day.

I paused Ads on weekends usually, as I though people would not have chance to react to them quickly in comparison to working days.
Also quick tip for anyone who considers doing something similar, CTR usually increased after 3pm every day and was very small in the morning. So in order to save  a bit of money start running Ads after lunch time, as it’s definitely the most effective time.

While, My  Twitter campaign didn’t bring as much response as FB Ads, however people still replied to it, when I was using relevant hush tags. For example

 

 

 

 

Twitter by itself is quite productive, however, while it is necessary to update it all the time, Facebook just runs Ads without any additional help. I think that presence on Twitter is extremely important, but for doing similar social media campaign FB and Twitter should be combined.

As a result of this campaign, I was invited to 7 job interviews with following 3 actual job offers. Companies simply contacted me via email and asked to come for an interview straightaway. So I didn’t even need to apply anywhere and fill in application forms.
Companies were very varied from traditional PR, small advertising companies to quite big ones and even company that produces online games.

Moreover, I got this sort of response on Twitter

 

 

 

 

Also my campaign got featured on
 Graduate Job Tips

Work Space

And other individual blogs.

Anyways, among all this interviews I decided to go with My Newsdesk. 

It’s a special platform where companies can create profiles and upload press releases, while journalists, bloggers and other interested people can follow them.

From the official website
“With journalistic and web backgrounds, the founders hit upon the idea of creating a platform that would increase engagement between companies and their most important influencers, such as journalists, bloggers and other opinion leaders. To put the relations back into PR was their mission. Companies should be able to create and share content and gain exposure to relevant information – on their own terms. Whether this exposure occurred on the company’s own website, or through other channels where their material was shared, Mynewsdesk would always be the source. This idea reflects the ongoing shift in the entire PR, media, and communications industry – from push to pull – or as we also like to see it: it’s time to enter the post-excel PR world.”

My Newsdesk

While, I’m going to start as an intern in the marketing department. Still the role is going to include extremely varied tasks, and this was probably the major thing for me. I wanted to find something special, which also has great potential. And I think My Newsdesk is just the place for me right now.

Therefore, I’m extremely excited to start this new job.
And I definitely recommend everyone who wants to work in advertising or some related industry to look for a job this social media way, as it is super rewarding and creative. And it does stand out from the crowd.

So now I guess I need to find another title for the blog, as I will continue writing about interesting adverts and post updates about my new job.